The Big Lift
We created captivating video content to show impressive feats of engineering. We captured the personal point of view of the heroes involved. We used our documentary filmmaker’s eye to make content that created an emotional connection to the bridge.
Online video content reached 30% of the city organically, and earned national and international media coverage. Through increased public awareness, “The Big Lift” became a community project. Public perception shifted from haters into lovers. People defended the bridge work on social media.
We helped our client to completely document the story of this historic undertaking, and created a 22 minute legacy documentary film.