Watch how Nova Scotia Health strengthens its position in the market for foreign doctor recruitment through a very honest, personal family story.

Watch how Shell USA builds trust and momentum for organizational change by sharing one engineer's personal journey from skepticism to breakthrough.

Watch how Halifax Harbour Bridges transforms public opinion and builds goodwill during an inconvenient infrastructure project, with video content that is personal, iconic and beautiful.

Video project samples by category

How will the Journeyman approach benefit you?

In real life, we walk out the door and into the street where encounters with people brighten our day.

In the online digital world, divisions can feel stark — left vs. right, industry vs. environment, people vs. profit, government vs. the little guy. These polarities can make the world feel more divided than it truly is.

At Journeyman, our vision is a world where polarization gives way to trust and understanding -- a solid foundation for shared prosperity and human flourishing.

So, how do we reconnect and see each other as fellow human beings?

Better video storytelling will humanize your message, create a sense of connection, and bridge any divide. And it’s an essential tool if you’re a communications and marketing professional.

In real life, people are good ... often fascinating... and just like us!

Our Journeyman craft is telling real, human-centered stories that resonate with diverse audiences. By working with us, you’ll be able to communicate in a way that breaks down barriers, builds bridges, and strengthens your brand’s authenticity.

Organizations are know that their audiences demand trustworthiness and transparency. And today’s audiences are more fragmented and skeptical than ever before. Communications professionals carry a huge burden of responsibility to foster trust and build lasting relationships with internal teams, customers, and the public.

"Where is my audience now, and where do I want to take them?” We guide you in video storytelling that takes your audience on a journey. We give you access to the story fundamentals they use in Hollywood so we elevate your story into something more watchable. 

When Katie Floyd, at Shell USA, worked with us to help encourage its engineers and front line field operators to embrace rather than fear a move toward digitalization, she was able to transform a potentially dull and abstract subject into a story that was recognized and shared beyond her own team, getting attention from the entire Shell organization globally. She was happy to hear such feedback as: "hey this is like something I'd watch on Netflix!" Four years later, she still gets kudos for this video she created.

Clients who partner with Journeyman get to work with experienced producers who bring a depth of knowledge from documentary film and TV production. When our clients discover a new take on their own story, it can be surprising for them to see themselves and their people in a new light.

When Alison MacDonald at Halifax Harbour Bridges worked with us, video helped turn a city of haters into lovers during a very inconvenient bridge renovation project.

Since 2008, clients have relied on Journeyman’s reputation as trusted, experienced video storytelling experts to help them stand out. Based in Halifax, Nova Scotia, Journeyman serves clients both locally and globally, providing full-service video production in Canada and the USA. Clients who work with us have the benefit of our deep experience filming not just across Canada—from Nova Scotia to British Columbia and remote First Nations communities—but also internationally in countries like Gambia, Singapore, Oman, Afghanistan, and the UK.

Many organizations use real people to tell their story, and we excel at helping non-actors feel at ease in front of the camera. Clients appreciate how we create an environment where everyday people can shine.

This was key to the success of our our doctor recruitment campaign for Wendy Walters at Nova Scotia Health. We helped Wendy and her team see the value in a very specific story that takes their target audience on a journey.

Whatever your video needs — whether it’s a live-action shoot with real people, or a polished animation — clients appreciate the ability to produce video content across a wide range of formats. From short social media spots and TV commercials to in-depth safety training films, government communications, and documentary projects, clients enjoy the flexibility of our approach. We can help you maximize the value of your video investment by repurposing content into multiple formats, allowing your message to reach a broader audience across different platforms and contexts.

For larger corporate or government teams, our experience provides an advantage. With a track record of handling complex subjects and adhering to strict brand guidelines, clients trust us to manage the intricacies of their projects. At the same time, we push beyond the traditional corporate approach, helping your team present content that feels more human and accessible.

Does your organization have a story that is difficult to convey or risks being misunderstood? We thrive on diving deep into subjects like health, energy, resource development, and First Nations, and shifting the point of view on challenging subjects. By partnering with Journeyman, clients unlock the potential of their story to move hearts and minds. So, why not let your story be one that stands out and connects in a way you never thought possible?

What's in a name: Journeyman

The name reflects craft, competence, and experience -- like a skilled tradesperson who brings together materials, time, and labour to build something meaningful. Journeyman also captures the essence of a journey: curiosity, discovery, growth, and persistence. Every story should take the audience somewhere new, and often the hardest work — the digging, the tenacity — reveals the greatest truths. It’s about resilience, grit, and the process of learning that shapes who we are.

Rooted in the concept “Journée man” -- someone you can hire for a day’s honest work -- it speaks to a work ethic of meaningful, useful effort. It also ties into the idea that building a house is like building a story. As Winston Churchill said, “We shape our buildings; thereafter they shape us." The same goes for stories, as long as they're well told.