Shift public perception. Get buy-in. Tackle public fears and frustrations.

Journeyman is a long-term strategic content partner for complex projects. We help partners like Shell, the Independent Electricity System Operator (IESO) in Ontario, and Halifax Harbour Bridges for The Big Lift re-decking project in Nova Scotia.


Client: Halifax Harbour Bridges

There are at least a couple of ways to look at a mammoth bridge engineering project.  An inconvenience to commuters? For sure. An impressive feat of engineering nothing short of miraculous?  Definitely! The latter is exactly the impression we wanted to leave with our audience after watching this compilation of breathtaking aerial footage of The Big Lift.


Client: Independent Electricity System Operator
(IESO) (Ontario)

The Independent Electricity System Operator (aka IESO) has a question for Ontario. So, we hit the streets of Ottawa and Toronto and asked the unsuspecting citizens a few simple questions. There’s always something new to learn about energy efficiency, in our homes and in our workplaces. Some of them may surprise you, as they did the good people of Ontario!


Client: Immigrant Services Association of Nova Scotia (ISANS)

2016 will long be remembered by many in Canada as the year of the refugees. Canada opened its doors to tens of thousands of new immigrants. Emotions were running high, both compassion and conflict. ISANS wanted to capture the experiences of refugees from around the world and convey what it felt like to leave their homeland and forge a new life in Nova Scotia.

Client: Dalhousie University

Working with the Dalhousie Office of Sustainability and the Nova Scotia Department of Health and Wellness, we put together this handy guide to safe cycling in Nova Scotia. The goal was to entertain and get a laugh while still getting across the tenets of bike safety, as well as some other essential life lessons.


Client: Workers' Compensation Board of Nova Scotia (WCB)

There is a narrative in Nova Scotia of fishermen defying the elements and risking life to make a living on the sea. This is the culture that the Safe at Sea Alliance is trying to change. We wanted to tell the human story of the needless, preventable tragedies that tear families and communities apart. In an act of generosity and bravery, fishermen and their families shared their experiences.


Client: Independent Electricity System Operator (IESO) (Ontario)

Your home is supposed to be your haven - but what if it didn't stand up against the elements? That was exactly the situation for residents of the First Nations communities of Fort Albany, Kashechewan and Attawapiskat, where inefficient housing meant unreasonable energy bills and even health issues for residents.  

Through Save on Energy programs they upgraded over 90 homes to be more energy efficient, improving comfort and health for residents, and inspiring people to truly care for their homes as their havens.  Taking their energy security into their own hands, these communities are actively shaping a more sustainable, healthy, and prosperous future.